Instagram has been growing at a phenomenal pace and it has proved to be a versatile platform that is great for both social interactions and business promotions. This could prove to be a lucrative platform for qualified graphic designers looking for internships and jobs. In order to attract the attention of prospective clients, you must focus on creating engaging posts that are able to reach and impact a widespread audience. You could make money once you have a robust fan following and have established a niche for your company online. After building a robust and loyal follower base, you could opt for Shopify integration for making selling on this platform definitely easier. It is, however, not a very easy proposition to attract and grab the attention of the right crowd. Making the fullest use of this versatile platform is certainly not about being clumsy in your attitude. Do not cram all your posts with excessive hashtags, or avoid taking chic pictures of your breakfast or do not even consider it important to have a maximum number of followers.
You could very well understand the real significance of Instagram as a robust platform for marketing and promoting your business and career by browsing through the interesting statistics and facts on adespresso.com. “As of June 2018, there are nearly 1 billion monthly active users. The Like button is hit an average of 4.2 billion times per day. Instagram images get an average of 23% more engagement than their Facebook counterparts. Brands on Instagram regularly see engagement from around 4% of their total followers. Brands see engagement rates 10x higher on Instagram than they do on Facebook. 70% of users look up a brand on Instagram. 80% of users follow at least one brand on Instagram. 60% of users learn about new products through Instagram. More than 200 million users visit a business profile at least once daily.”
Convert To an Instagram Business Account as that Helps
Converting effectively to an Instagram Business account is a pretty straightforward process. The simplest and the most rapid strategy of getting a proper insight into the Instagram account would be to effectively switch to an Instagram business account from exclusively a personal account. You could get detailed information about your precise target audience; you could have access to effective analytics that tells you how your posts are actually faring in the amazing and dynamic social media world. Accordingly, you could go about creating unique and relevant content. You may even consider adding a contact button directly on your account. For switching over to Instagram Business, you may go to Settings, and then convert to Business profile Instagram.
Compose a Clear Bio Having the Main Link
Your bio must express clearly to the users who you actually are. It must clearly convey to the visitors the profession you follow, your goals, and aspirations. Instagram is a robust visual-oriented social media platform. You must necessarily use high-quality and high-resolution pictures to attract your specific target audience and grab their attention. Your Instagram profile must get rid of any hazy and poor resolution pictures. You could successfully incorporate an active hyperlink cleverly into your latest graphic design project.
Engage with Other Users
It is always preferable to have a small number of engaged, committed followers than several unengaged ones. Interaction is the key on a social platform like Instagram, so you should definitely keep it in mind. Start small, like and reply to any comment left by a follower. Be conversational, leave helpful comments that make you look approachable and adds value to people’s feeds. Do not ask for likes; that is always viewed as spam. Go ahead and follow other users in your niche, support them and engage with them. You never know where and how good contacts are made. The Repost for the Instagram app can be used to repost things posted by other users, such as user-generated content like your followers’ pictures. Another thing you can do is to come up with a new hashtag and encourage people to use it in their posts. This puts you on the map and also generates an interesting stream of relevant content to your brand. Moreover, if you wish to get your unique graphic design ideas into the limelight, look into services like https://gramblast.com/.
Be Regular, and Pick a Right Time
You should be posting once a day at least. That said do not post too many images at once because that would be viewed as spam, either by Instagram’s post filters or by viewers that it reaches. Insights indicate that the best time to post something is between 9 am and 6 pm on a weekday, and Thursday posts work the best. Sunday is always considered a bad day for engagement, but these are things you should refer to but not take to heart. The patterns keep changing and you should use your own insights to see when things work out for you. Also, consider the time zones that your audience would be in.
Act like the Influencer You Want to Be
The ultimate goal for anyone on Instagram is to be viewed as an influencer. It comes with tremendous popularity, deals with top brands and a whole lot of money. Post valuable content on a regular basis, things that other people do not post and are worth showing. If you get a lot of engagement, brands will eventually notice you. You shouldn’t jump on the first offer that comes your way; you have a responsibility to pick a brand that is relevant to your followers and resonates with your values and beliefs. This way, the sponsored posts you do make are valuable as well and come from the right place, rather than a blatant attempt to grab money.
Conclusion: Connecting Passions
Gaining a foothold on the Instagram platform is made possible only if you know how to connect with like-minded people or individuals with the same passion. You need to consider tapping into others’ passions for creating deeper and robust relationships with your clients. You must tell your unique story by taking assistance from various tools and use immersive formats for inspiring action. You could advance your career as a freelance graphic designer or an entrepreneur running a graphic design startup on Instagram by using the right posts at the right time and following the right professionals from the graphic design fraternity.
Author Bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. You can visit https://gramblast.com/ and learn how to build more follower presence.