Adding a personal touch to gifts has become a common way of making people feel special. Most corporate companies make sure that their gifts are exclusive, custom made, and has special packaging. Even if you gift the same thing to a large number of people, the external look matters a lot. This is where custom packaging boxes come into play, you can now add a touch of personality to all your gifting options. Custom boxes can be bought in different dimensions from a single vendor, with options ranging from budget to premium. This means that it’s not just a product that allows branding and visibility, but a relevant and eye-catching packaging also plays a major role. With options available for different reasons, packaging can represent your brand uniquely. Here, we will tell you why you must try custom packaging for both personal and professional gifting.
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What is customized packaging?
The term ‘customized’ has been doing rounds in almost every industry now. From custom made shirts to customized data plans, customers want exclusivity in everything they own.
Customization is a process where a customer or consumer asks for a certain kind of product or service, to be tailored according to his requirement. It can be something as creative as designing or as technically as VoIP telecommunication.
Now, if you put the same concept to packaging, you will know that it refers to custom made package designs. These can be a wrap for the product itself or like a product bag that includes the main object of gifting.
Why gift people in a custom package?
Find out the reasons why customized packaging is gaining more and more demand:
1. Personal touch
The foremost difference made by a custom box design compared to a regular box is the personal touch you add. It can have your company name, design, or logo when the purpose of gifting is professional. It can be creative, colorful, and relatable if the purpose is personal.
The moment you add a personal touch to a package, the gift becomes more special for the recipient. It epitomizes how you feel about the person you are gifting to and shows that you made an extra effort to make it stand out.
2. Recognition
If you have custom packaging boxes with logo, the first thing someone will notice is the symbol of your company. It immediately gives their brain information that the package they are looking at has been sent by your office. It works like an indirect form of marketing, where you make people recall your brand even for a subconscious second.
If the reason for gifting is personal, you can highlight things about the relationship you share through customized packaging. It can be made of a collage of pictures of you and the recipient, it can have meaningful texts or other relative things.
Recognition is not just about remembrance but also to leave an imprint on people. This is important both personally and professionally.
3. First impression
The first thing a person notices about a gift is the outer cover. Most of us have the habit of getting our gifts wrapped or in paper bags. You can design either of these two to send your gifts. You can also design in other creative ways to leave a lasting impression.
It is true that we look at the outer cover before opening a gift. So, even if it is a package with a simple design or the company logo, this too has an impression to create.
4. Exclusivity
When you create a customized package for someone or some people, you are creating exclusivity that can be enjoyed by those people only. The packaging will include something that you will want to share with a certain group of people. For example, if you make an annual gifting package for all your employees and office staff, you will create a certain package for it. Irrespective of the gift inside, the packages will all be of the same design.
You might add something valuable or relatable in the package, that you wish to share with the people you gift. You might also want to personalize each package if the quantity is small or if you want to create a lasting impression.
5. Builds strong connections
When you offer a gift to someone that speaks specifically to them, they appreciate your gesture. Corporate gifting can be special and heart-touching, even when you have the same package and gift for many people. Your employees, colleagues, or staff will appreciate the fact that you are offering all of them something unique. They will be happy to receive such gifts from their workspace.
It also helps you build stronger connections with clients when you personalize packaging for them. Even if it doesn’t come to use once the gift is open, they notice the effort taken for customization.
Personal relationships definitely get a boost when someone makes an extra effort to gift an exclusive thing. It not only strengthens bonds but helps you know each other better.
6. Popularity
People like to be in trend and are more accepting when others follow it too. Since the entire concept of customization is gaining importance, people look for tiniest ways to make their work exclusive.
If you want to make your gift stand out and make everyone talk about it, you must try customized packaging. It draws in attention and that gets better as the concept is in trend.
7. Creativity
When you want a custom packaging for small business, you offer creativity to people. You will hire designers to work on such customization possibilities. You will then approve and let such packaging come to life.
When you make way for something creative, it breaks the usual monotony of life. This leaves an impressive impression to the people around.
Creativity is needed for both personal and professional gifts. No matter how subtle you want corporate gifts to look, it needs designing to maintain uniqueness.
8. Variety
You can make custom packaging bags, cheap custom boxes or custom wrapping papers to send your gifts. When you have different ways to pack your gift, you have a new gifting idea for every event.
Nowadays, even invitation cards are customized and they are beyond the invitee’s name. You need to be open to all the options you have to make the most of custom designing ideas.
Final thoughts
We all want exclusive and special things from our loved ones. We also want our workplace to offer us something to appreciate our talent and determination. This is why the idea of customized packaging is going to last and will give you more gifting ideas for your coming events.